For existing Xserve environments, Apple will continue to provide warranty service and complimentary technical support for the product. This means that all AppleCare service and support agreements should be honored until they expire.

Apple is providing an Xserve Transition Guide with information on options moving forward. They suggest that customers looking for Mac OS X Server solutions move to Mac Pro or Mac mini hardware solutions. We have had great success with these solutions for providing basic services such as file sharing, directory services, and calendaring to small- to medium-sized workgroups.

But what about Xsan environments? Xsans could be built using Mac Pros for metadata controllers, with a few serious considerations — we lose the power redundancy and lights out management (LOM) that Xserve provides. Also, this solution will require 12U of rack space for two Mac Pro servers instead of 2U for two Xserves, which is not very appealing to customers designing server room rack elevations.

This is also an opportunity to discuss alternative SAN solutions, such as Quantum StorNext, which is compatible with Xsan. Control Group has had recent successes in deploying StorNext as an alternative to Xsan, allowing users and organizations to continue to use the Apple tools they are familiar with, such as Final Cut Pro, while leveraging a robust, Linux-based infrastructure in the server room. StorNext has a very rich feature set and does some things that are not possible with Xsan, such as hierarchical storage management.

If you remember, a few years ago Apple discontinued the Xserve RAID storage solution, the IT world panicked, and then Apple announced a partnership with Promise and the Promise Vtrak for Mac solution. Maybe Apple has similar plans for a replacement for the Xserve. Whether they do or not, there are great alternatives to discuss, so if you have questions or concerns, give us a shout.

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• Distributed workflow – collaboratively edit video with other artists over the Internet
• Distributed storage – seamlessly store and synchronize video files across multiple computers and the cloud
• Distributed rendering – seamlessly spread rendering and encoding across multiple computers and the cloud

Projects like this can be really inspiring to see mature. In their own words:

So we’re not re-inventing the wheel. We’re re-using existing open-source components wherever possible. All the really hard work has been done for us already, for which we are very thankful. At the same time, I don’t know of another editor that has the same use-case priorities that we have. Different video editors *should* have different priorities because there are distinct use-cases worth optimizing for.

We dropped some money in the Kickstarter, maybe you’d like to too. Today is the last day to help them reach their goal of $25,000.

Contribute to the project at Kickstarter.

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Advanced Asset Management Integration with Final Cut Server
Wednesday, September 22, 2010, 6:30–8:00pm
Control Group, 233 Broadway, 21st Floor (corner of Park Place)

Join Control Group and StudioSysAdmins as we present Drew Tucker, author of the latest title in the Apple Pro Training Series: Final Cut Server 1.5.

We will be discussing the catalyst events and changes to production workflow that can create a need for asset management, archiving, and centralized transcoding. We’ll also talk about Final Cut Server integrations like publishing video to online distribution platforms, passing assets to third party transcoding engines, and dealing with advanced review and approval workflow.

The event will take place in Control Group’s newly expanded offices in the historic Woolworth Building. Drew will remain on hand afterward to answer all of your Final Cut Server questions, and we’ll have plenty of local, seasonal beers to celebrate the autumn solstice!!!

For more information or to RSVP, please email rsvp@controlgroup.com.

Control Group: Technology for Big Ideas.

Control Group is a technology services firm that provides insightful business analysis and integrated technology solutions including infrastructure, architecture, software, engineering and support for some of the most innovative companies in media and entertainment, like The Daily Show with Jon Stewart, The Colbert Report, IMG/Mercedes-Benz Fashion Week, World Wrestling Entertainment, Walker Digital Gaming and Studio Daniel Libeskind. Our whole-business perspective results in solutions that not only make our clients more efficient, but also creates true competitive advantage, while increasing bottom line and improving shareholder value.

About StudioSysAdmins

StudioSysAdmins is a social networking community dedicated to improving infrastructure, workflows and support across the Entertainment Industry. It’s an expanding community with one common site that joins Systems Administrators, Technical Directors, Pipeline Developers, Consultants, Hardware/Software Support Engineers and Hardware/Software Vendors and Resellers (VARs) that currently work in and/or support production studios in the areas of animation, visualization, visual-fx, film, and games.

Our goal is to enable the sharing of all non-proprietary information among all of our Members and to maintain open discussions between Studios, Vendors and VARs to determine standards in order to help improve support for the installation, implementation, monitoring and maintenance of hardware, software and operating systems.

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Fortunately Control Group’s approach to formidable projects allowed us to complete the project smoothly and on schedule. As noted in the aforementioned article, the trick is to break everything down into manageable tasks, and identify which of those tasks are best addressed with technology, rather than manpower. The workstation setup for the two shows illustrates the benefits of this approach nicely.

The Colbert Report and The Daily Show needed nine new workstations set up for the artists, including installing several 2D design suites, 3D design applications, and a host of supporting plugins. Several render farm servers had to match these workstations setups so that the creation of HD elements could be distributed. Since this is a fair amount of equipment to arrange, we wanted to first be sure that the artists would be comfortable in their new environment. We created a “perfect” workstation for each show, and invited the end users to try them out at our office.

After making a few adjustments based on user feedback, we duplicated these master machines to their brethren using OS X’s excellent Apple System Restore utility. Used in concert with a networking technique known as multicast, we were able to get all of the workstations set up simultaneously, saving countless hours of manpower.

The time savings allowed us to get a jump on the real time sink of setting up design workstations – installing plugins. Due to the way many plugins are licensed, the installations had to be performed individually as each user. A team of Control Group employees attacked the 225 some-odd separate installs, completing them over the course of a day or two. Afterwards, specially crafted project files allowed us to test all the workstations and render nodes in a single shot, ensuring that the artists wouldn’t be confronted by a licensing dialog at show time.

As demonstrated at The Colbert Report and The Daily Show, a carefully planned approach allowed Control Group to assist NEP in completing their HD rollout on time and within the budget allotted. The satisfaction of watching both shows in full frame 1080p HD has been well worth the effort. (Getting to hear Stephen Colbert riff on an auto-tuner backstage wasn’t half bad either.)

Here’s a clip of Stephen Colbert enjoying the new HD setup.

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Entertainment = Consumption + Interaction:

Internet-enabled TV will bring about some radical changes.  Nielsen’s Three Screen Report indicates that consumption of the moving image is increasing across all three screens: traditional TV, internet, and mobile. The interactivity of this “data” will surely change. Entertainment now equals both watching and interaction: checking out additional content online, playing games, or participating in ads as entertainment. 3D and gesture-based interactions will also redefine this blurring of the line between passive and active viewing over the next few years.

Ditch the “dumb” set-top:

Content models that rely on “captive audience” set-top box capture of viewing habits are outmoded as delivery systems, and deliver poor analytics and reporting compared with the information we can glean from a data-only model. If content owners rely on this information, why does the old model remain unchecked? The set-top box is largely a passive unit that doesn’t include an interface, platform, or APIs for allowing advertisers to interact directly with their target audience in real-time like the Web does. We have seen some recent (and awesome) successes with new methods of delivery: Hulu, Netflix, MLB, and on-demand efforts. However we are in an infancy of thinking about the possibilities of satellite, cable, and their antiquated set-tops, and how broadcast can recapture some of the money that migrated to online advertising.

This is an opportunity for direct access to consumers in their living rooms. The delivery method is there, there is already a large internet-enabled box in many living rooms: tuner, DVR, AppleTV, Slingbox, etc. MSOs already have the access to provide value-add applications to the experience, but what is preventing them from radically changing the intersection of TV, Internet, and advertising? They actually have had a better chance than anyone.

Develop a platform:

Imagine tying content delivery to analytics and advertising – a platform that delivers both choice and guidance to direct viewers to shows they like, and then targets accompanying ads based on more granular information and feedback. Visible World does last-mile ad insertion for parent company, Comcast, who acquired one of the big three: NBC.  A small wrinkle in this still-disputed merger is Sen. Kohl, who is asking for a divestiture of NBC’s holdings in Hulu, arguing that it potentially violates anti-trust.

But this is an amazing opportunity for MSOs to radically change the model for consumers and advertisers by providing a platform for interaction. MSOs have a chance to drive people back to their subscriptions — otherwise we will see a switch to online viewing, where advertisers can get a lot more feedback for their digital dimes, and consumers can have more choice, and augment their experiences.

The TV could supersede the MSO-provided set-top box as a platform:

Internet-enabled TVs or TVs with companion internet-enabled boxes will supersede the current MSO interface and platform. Federated search across Internet/DVR/broadcast is far more useful and less clunky than a remote-driven interface.  In addition, the ability to bring in dynamic web content — ads, additional content, or related information — should quickly reduce the three screens to just two.

[youtube=http://www.youtube.com/watch?v=diTpeYoqAhc&hl=en_US&fs=1&]

When MSOs realize they are missing out on key advertising opportunities, we will see a rush to market with subscription- and licensed-content across the three screens. You would have thought that Hulu would have put the fear in them, but wait until Google TV takes their bite.  Their recent partnerships with TV manufacturer, Sony, ensures that this will be widely distributed to Best Buy, Walmart, etc. beyond the market reach of Roku, Slingboxes, of the world.

Prepare to lose ad revenue:

NBC Universal’s (current) CEO Jeff Zucker and his oft-quoted ‘trading analog dollars for digital pennies’ was revised last year to ‘digital dimes’ from the man himself. That is good news, especially for the multitudes of investors that entered into internet video ventures last year. Out of that gold-rush of investment though, there hasn’t been significant pay-dirt for many. Clearly the answer lies in uniting broadcast to the Internet, bringing the interactivity the web provides, in addition to the type of analytics that are possible. I predict Google TV will make more of an impact than Apple TV did to unite those advertising schemes, although watch out, Apple’s clearly got some plans a brewin‘.

Google TV offers the opportunity to sell ad’s within the interface, and provide targeted advertising, on the TV. Show me what you got MSO’s.

In Conclusion:

It is a rapidly changing world, and people have clearly shown that the TV, cable-tuner, and DVR do not have all the features people want. The cable companies who own the infrastructure and delivery method of video and data are being left out of this equation. Google has side-stepped around cable companies and the licensing issues — wisely I might add — and added a layer with enhancements that will allow them get deep into people’s living rooms, to collect data and provide a smarter ad platform. Things are going to get really interesting….

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[youtube=http://www.youtube.com/watch?v=_D9B3LJcdM0]

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Personally, if the only upgrade to After Effects CS5 was 64bit, I’d be overjoyed. There’s nothing more maddening than being unable to render a frame in your timeline because of memory issues, be it in a RAM Preview, output to disk, or working interactively in the application. The dreaded error I’m talking about of course is “After Effects error: could not create image buffer”. This error has the potential to disappear with this release, given your workstation is souped up with RAM.

Indeed, I think many After Effects artists do not realize what a massive overhaul this is, and how much easier it’s going to be to work interactively and render with the application. Those 32 gigs of RAM you have in your workstation actually mean something beyond having a million tabs open in Firefox while you wait for your render to finish, which is crawling because After Effects CS4 is limited to 4GB of RAM, and is using swap space to avoid spitting out an image buffer error. Yes, that’s right, your renders will be much faster at higher resolutions, even if you’re not being given an error. I think once artists start using CS5 they’ll realize how much more sanity they have when working on HD, 2K and 4K projects. You folks that are delivering for non-standard ultrawide displays, such as for stadiums, buildings and museums will be stunned at what a difference 32GB of RAM will make compared to the 4GB you were limited to. It’s funny, I heard one guy say that 64bit support should have been a .5 upgrade, and I was like “Are you out of your mind?! They had to rewrite the entire application!” Finally, After Effects artists will no longer be snickered at by their fellow Nuke and Inferno compositors that have already been working in 64bit for sometime. 32bit was great when our resolutions were NTSC 640×480, but those days are long gone.

The lack of a 64bit wrapper for 32bit plugins is a mixed bag, but ultimately, I’m really glad 32bit plugins won’t work. With paradigm shifts like this, I think it’s all or nothing. The adoption rate from plugin developers would be less than a trickle in the Sahara if they weren’t forced to rewrite their plugins for true 64bit. This would have been a great opportunity for Adobe to introduce some standardization for plugin licensing, but it looks like they dropped the bag on that already. Anyone who’s had to build or maintain an After Effects render farm knows the jungle of mess licensing is with 3rd party plugins and I wish Adobe would at least encourage best practices while developers rewrite their plugins.

Unfortunately, due to the plugin issue, I do think migration from CS4 to CS5 will take longer than it already does, which is typically most of a product cycle. I for one, will keep After Effects CS4 around until I find a replacement for Stefan Minning’s plugin called Normality. Unfortunately, the developer will not be updating it to 64bit.

On the After Effects scripting side, not much has changed, other than some deprecations and a few nice features. You can now read/write layer labels (the colored square next to the layer), which will be useful for making persistent selections for script batch operations. The upgrades to Mocha is nice too, especially the ability to import Mocha shapes in After Effects, which is pretty huge. That combined with the rotobrush finally makes After Effects an excellent choice for roto and tracking. I pretty much avoid rotoscoping whenever I can, but I think the rotobrush tool will be pretty useful, especially for making mattes that don’t need fine detail, such as for localized color corrections. I’m curious if you can specifically shoot footage for the rotobrush, when a green screen isn’t available, but I’m not sure how it’s tracking and edge detection works.

I’m very excited to see Premiere’s enhanced performance. I’m a huge fan of dynamic link and I’m always encouraging people to use it instead of Final Cut when prepping footage for After Effects. Premiere really excels where After Effects doesn’t, and that’s real time video playback. Premiere has been further accelerated with CUDA enabled Nvidia cards and if you’ve never tried dynamic link, or imported a Premiere project into After Effects before, this is the release to do so.

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Everyone, everywhere, was talking about 3D: cameras, displays, production software, trucks, expertise, etc. The race for preparedness is on, and people will spend as pushy studios and producers want to be the first to do this or that with 3D. First sitcom, first sporting event, first documentary, first newscast, etc. The reality is that we are a ways off from wide-scale adoption, and showrooms and special screenings will be the place for 3D for the foreseeable future. We are in a similar catch-22 phase as a few years ago during the early days of HD production – 3D TVs are just coming onto the market and will drop down to reasonable consumer level prices within the next 2-3 yrs. Consumers are asking “do I buy a 3D TV when there is little to no programming?” while content creators are wondering “do I produce in 3D when there is little to no audience?”

Being an industry event though, it’s about more than bragging rights or audience – it’s about technical feasibility, practice, and logistics – all things which will change when 3D comes to our living room. DirecTV has announced that they will carry four 3D channels starting in June, including ESPN 3D and a dedicated 3D pay-per-view channel. And Cablevision dipped its toes into the 3D pool a few weeks ago with an MSG Network broadcast of a Rangers and Islanders hockey game live from Madison Square Garden.

After talking to a few industry experts who participated in the recent Masters in 3D, the challenges with 3D production are less technical than logistical: camera placement for example. While HD favors wide top-down shots for seeing all the action, 3D is most effective with close, ground-level cameras – imagine Phil Mickelson’s birdie putt as viewed from grass-level, just across the green, the ball rolling right toward you as he sinks it…

There were also lots of other things of interest: Falconstor’s HyperFS, CatDV asset management, Avid’s Java app for editing over the web, 3ality cameras, Adobe CS5, among many more. We were particularly excited by the potential of Active Storage’s Innerpool appliance for metadata. This PCI Express card contains on-board redundant solid-state drives, specifically engineered for storing metadata in an Xsan environment. This has the potential of being something of a game changer, allowing us to more efficiently configure the storage in our Xsan integrations, and giving our clients more bang for their buck when deploying new SAN solutions.

We had some great meetings with prospective clients, old and new friends, fellow consultants and vendors, and we’re excited about some emerging strategic opportunities. Our work in online video technology and web delivery combined with our broadcast infrastructure and workflow experience means we are ideally positioned to help organizations streamline and bring these workstreams closer together.

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Everyone seems to be touting HTML5 video as the “open” alternative to the proprietary Flash plugin required for .flv playback in the browser. But how open is H.264, the codec that powers HTML5 video, and the current pick for encoding video for online delivery? Using H.264 as the codec behind HTML5 video sours things a bit for me. H.264 is encumbered by software patents; to develop or distribute a player or encoder for H.264 you might have to pay a licensing fee to MPEG-LA. Even though MPEG LA announced last week (PDF) that H.264 will remain fee-less for free internet video through 2016, this is not the same as being free or open. MPEG-LA can still go after people that produce the software to encode or decode H.264. And MPEG-LA is not just one organization, it’s a collection of patent holders that have their own agendas.

All this is a bit of a slap in the face to the open standards that power the web. Imagine if you had to pay a half million dollars to create or display JPEGs, GIFs, or HTML… The only people that would be able to afford to make software for the web would be huge companies. But what are our alternatives? Beyond Ogg Theora and Matroska, the pickings are slim. These codecs are open and free, but not necessarily better than H.264. Plus it would be next to impossible to compete with the marketing machine of Apple behind H.264.

Open and free standards have been what has made the Internet successful since its inception. I think it’s important that users understand this so that the Internet of the future cannot be controlled by corporations with enough cash to cover licensing fees.

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To me, this isn’t so much a debate about Flash/ActionScript 3 versus HTML5, but rather another win for HTML + Flash/AS3! It’s all about creativity as a developer. Bad coding leads to poor applications, proper coding leads to a proper experience. It is a common pitfall that most people think “HTML or Flash”. I see this as more power for the mixing of technologies, raising the cap on what can and can’t be done in a web browser.

Adobe’s technologies provide clear benefits to the end user, but also (and perhaps more importantly) the developer. As a developer, I can utilize the unique capabilities of the .flv format to protect content in some fashion or for metadata injection, all of which can be done on the fly and server-side, if implemented using Flash Media Server (FMS).  I’m also really excited about Flash Player 10.1 – it brings the ability to scale all the way from mobile to HD flavors, and will be available on smartphones and other Internet-connected mobile devices.

This is about more than just video delivery, it is the platform combined with the tools, and Adobe has been making tremendous strides in going open-source with them. Adobe is providing a cohesive environment that is deeply integrated with some of the best tools out there for content creation. HTML5 is just starting out, and the gap between the tools and technology is too immense to make it the competition. Flash has fantastic penetration and Adobe can rapidly evolve the technology. Remember, HTML5 still is not a standard – in fact we are looking at sometime in 2012 before we’ll see a final recommendation. These are cohesive technologies and they are here to stay for a very long time, which means plugins will be around for a long time too. Simply put,  plugin implementations have the potential to penetrate faster, and as history has shown they often do. Plugins forge the path, and the Web comes right behind them to standardize those paths.

If you want to better understand what the big picture is regarding Adobe and its technologies, I recommend reading a little bit about:

OpenScreenProject
Catalyst
SVG and FXG
Flex Data Services
RTMFP (Real Time Media Flow Protocol)
Binary Sockets

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