Angry Birds, the mobile game from Rovio Mobile that allows players to “dish out revenge on the green pigs who stole (their) eggs,” has been making a lot of headlines lately, most recently for racking up 1 million downloads on Android in a single day.
That’s obviously a lot of downloads. But what’s the big deal? What’s so compelling about this game? And what can brands looking to develop a comparable mobile experience learn from its success?
For starters, Angry Birds was a solid success on the iPhone. Once it got publicity, its sales continued to grow and the PR continued.
In my opinion, the initial spark that got it the coverage that started the snowball effect was the choice of gameplay and presentation: The game isn’t complex. And the greatest attraction by far is that it is easy to pick up game play. It also has a simple concept of trajectory-based strategy, puzzle elements in the simplest incarnation, cute characters, fun audio, and an addictive level progression system that has you replaying boards to earn “all 3 stars.”