Then she directed me to wait in a very long, holiday-time-in-New York City-sized line.

Twenty minutes later I finally reached the cash wrap.  To my surprise, the cashier pulled out an iPhone from her pocket, scanned the barcode of the sample dress with it, scrolled to the right size and color I was looking for, swiped my credit card with an attachment on the phone, and I was on my merry way.  Sweet?

Not so much. Why even bother with the iPhone and all of its wonderful functionality if I still had to wait in line for 20 minutes?  Isn’t the whole point of a mobile device its mobility? I couldn’t believe how much of my time they wasted when they just didn’t have to.

It’s like someone at Anthropologie said, “Hey, iPhones are cool!  Let’s get them so we can order stuff for customers direct from the store so they don’t leave without paying for something.  The end.”  There seemed to be no consideration of the iPhone’s real value to the customer experience.  To me, they could have used a catalogue and rotary phone and it would not have made a difference in my experience.  The cashier had the power in her hands!  Unfortunately, the salesperson on the floor was the one who should have had it. (Or hell, I could have had it!)

We see this all the time these days.  Companies buying the hot, new technology and using it in the same cold, stale way they’ve always done things.  In this case, it’s not only a waste of money, it’s damaging to the customer experience.  As companies start implementing technology that’s familiar to consumers, missteps like this become more obvious and frustrating and could actually damage the brand.

Put it this way, if there was no iPhone and they had to use an inventory management system I knew nothing about, I wouldn’t be writing this blog post. But I have an iPhone and I know why it’s awesome– instant gratification.  And so here I am venting about Anthropologie making me wait in line for 20 minutes despite having an instant gratification device right there in her heather grey, merino wool pocket.

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Bought something at the Apple Store on West 14th Street yesterday and tried the new Apple Store app for self checkout. Launch the app and it recognizes you’re in a store (GPS? SSID? Geo-fencing?). A special interface appears within the app, you click the EasyPay button and take a pic of the barcode on whatever you’re purchasing. Pay with your Apple ID (same as iTunes account) by typing your password. Your receipt appears on screen so a sales rep can give you a “paid” sticker.

Pretty slick. Apple’s got something incredibly powerful with their Apple ID system tied to customer credit card info, and they’re one of the only big players in the space that has both physical and online stores. Amazon’s got this down (duh) but not so much for offline purchasing. Facebook and Google are trying to figure out how to monetize offline purchases too, but seems like they’re playing catch up here.

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Source: Rovio Mobile.

Angry Birds, the mobile game from Rovio Mobile that allows players to “dish out revenge on the green pigs who stole (their) eggs,” has been making a lot of headlines lately, most recently for racking up 1 million downloads on Android in a single day.

That’s obviously a lot of downloads. But what’s the big deal? What’s so compelling about this game? And what can brands looking to develop a comparable mobile experience learn from its success?

For starters, Angry Birds was a solid success on the iPhone. Once it got publicity, its sales continued to grow and the PR continued.

In my opinion, the initial spark that got it the coverage that started the snowball effect was the choice of gameplay and presentation: The game isn’t complex. And the greatest attraction by far is that it is easy to pick up game play. It also has a simple concept of trajectory-based strategy, puzzle elements in the simplest incarnation, cute characters, fun audio, and an addictive level progression system that has you replaying boards to earn “all 3 stars.”

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To me, this isn’t so much a debate about Flash/ActionScript 3 versus HTML5, but rather another win for HTML + Flash/AS3! It’s all about creativity as a developer. Bad coding leads to poor applications, proper coding leads to a proper experience. It is a common pitfall that most people think “HTML or Flash”. I see this as more power for the mixing of technologies, raising the cap on what can and can’t be done in a web browser.

Adobe’s technologies provide clear benefits to the end user, but also (and perhaps more importantly) the developer. As a developer, I can utilize the unique capabilities of the .flv format to protect content in some fashion or for metadata injection, all of which can be done on the fly and server-side, if implemented using Flash Media Server (FMS).  I’m also really excited about Flash Player 10.1 – it brings the ability to scale all the way from mobile to HD flavors, and will be available on smartphones and other Internet-connected mobile devices.

This is about more than just video delivery, it is the platform combined with the tools, and Adobe has been making tremendous strides in going open-source with them. Adobe is providing a cohesive environment that is deeply integrated with some of the best tools out there for content creation. HTML5 is just starting out, and the gap between the tools and technology is too immense to make it the competition. Flash has fantastic penetration and Adobe can rapidly evolve the technology. Remember, HTML5 still is not a standard – in fact we are looking at sometime in 2012 before we’ll see a final recommendation. These are cohesive technologies and they are here to stay for a very long time, which means plugins will be around for a long time too. Simply put,  plugin implementations have the potential to penetrate faster, and as history has shown they often do. Plugins forge the path, and the Web comes right behind them to standardize those paths.

If you want to better understand what the big picture is regarding Adobe and its technologies, I recommend reading a little bit about:

OpenScreenProject
Catalyst
SVG and FXG
Flex Data Services
RTMFP (Real Time Media Flow Protocol)
Binary Sockets

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Google Calendar is a great tool for managing appointments, accessible from anywhere (check out Colin’s thoughts on Google Apps). It is also very versatile as it offers the ability to import iCal .ics files and MS Outlook CSV calendar snapshots. A delegate calendar is an additional calendar you can add to your existing Google Calendar account. At the present time, it is not possible to sync/view delegate calendars when syncing an iPhone/iPod Touch from iTunes. They will not show up there as it looks like this feature is not supported/implemented at the present time. There is a simple workaround which will allow users to sync delegate calendars from within iTunes. The following steps will guide you through the process:

STEP 1: disable your delegate calendars from iCal

1. Open iCal, then select ‘Preferences’ from the iCal dropdown menu
2. Select your Google CalDAV account and open the ‘Delegation’ tab at the top of the window
3. Uncheck each checkbox corresponding to each delegate calendar; they will disappear from the main calendar view where they were currently shown as delegates

Disable your delegate calendars from iCal

STEP 2: create the necessary account(s) for each delegate calendar

A typical Google Account URL has the following form: https://www.google.com/calendar/dav/USERNAME@gmail.com/user

This should be already present on your existing CalDAV account (the one you expunged the delegates from). Replace ‘USERNAME’ with your Google Account username, then copy and paste the line above into a temporary text document for now.

1. Open your browser and log in into your Google Account, then follow the Calendar link
2. Select ‘Settings’ on the ‘My calendars’ box on the left column of the page
3. Select the delegate calendar you want to keep in sync from the main page’s frame
4. At the bottom of the next page (the with the selected calendar’s details), copy the Calendar ID value (shown as clear text) which can be found in the ‘Calendar Address’ section; the Calendar ID has the following sample structure: qwertyuiopasdfghjkl1234567@group.calendar.google.com
5. Go back to the previous temporary text document where you saved your Google Account URL, paste the Calendar ID value you copied in the previous step and replace the ‘USERNAME@gmail.com’ part as follows (replace the Calendar ID with your correct value):https://www.google.com/calendar/dav/qwertyuiopasdfghjkl1234567@group.calendar.google.com/user
6. Then copy the whole resulting string
7. Go to iCal, select Preferences once again and add a new CalDAV account: please make sure you expand the ‘Server Option’ dropdown and paste the aforementioned string into the ‘Account URL’ field.

Create the necessary account(s) for each delegate calendar

You will need to create a brand new iCal account for each delegate you have set up on Google Calendar. When done, your iCal software will display each delegate(s) as separate calendars, and each one of them will be shown into iTunes and will be available for synchronization in the Device’s Info tab.

Each delegate(s) as separate calendars

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[vimeo 4493737]

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So it is with great excitement that we announce the SPIN Mobile iPhone application. It’s available today for free at the iTunes Store. (Update: check out this great video that our friends at SPIN put together!)

SPIN Mobile iPhone Application

For this initial release, we wanted to accomplish something really simple: get the writing, pictures, and music that makes SPIN one of the top music magazines in the world into the palm of its readers’ hands. We wanted to push the fresh daily content, and close the loop on the complete experience: from the music news, to the latest reviews, and photo galleries of shows we wish we had been at. We also wanted to add direct downloads from iTunes, letting users listen to and purchase the albums and songs that they were experiencing on their iPhones.

With things changing at the rate they are, there was a heavy emphasis on getting an app out there quickly, staking a claim in the App Store land rush, and building from that stake down the road with a killer app for the iPhone OS 3.0 launch.

We developed the core app in four weeks with a small group of our dev team members, meeting with Spin’s design team on a weekly basis. Adjusting plans mid-flight, in a truly agile way, we changed designs, integrated with their publishing workflow, their CMS (Drupal) and added a few new tweaks in the process. I won’t say it was all roses — developing an application in four weeks on a new platform, with a full page ad in the presses can put some pressure on the team — but we got it done, and SPIN was right there with us, positive and understanding the whole time.

It’s hard not to get a little sentimental and think about my first Walkman, a bulky yellow Sony thing that was supposed to be waterproof. I used to wait weeks to get the latest copy of SPIN and then run to The Garage in Harvard Square to find the latest tape from the band they were raving about, pop it in and walk around, knowing I was up on the latest thing. Here we are 20 years later with that complete experience condensed down to just few seconds, anytime, anywhere I want. That’s what mobile is all about.

With all the turmoil in the publishing world, its so refreshing to have a client who really ‘gets it’ — understands what its base wants, knows how to monetize without being offensive, and has a plan for the future. I’m glad we could be part of the team that got this out there, and I’m looking froward to all the cool stuff we have cooking for the 3.0 release this summer.

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