I recently asked CG’s Support Group Director, Josh Alexander, what he thought about Google Voice and Priority Inbox. Here’s what he said:

“Email volume is a legitimate problem and no viable email platform has really offered a feasible solution until Priority Inbox. Google is the only company looking to fix how we use email and finding ways to use email better. The first two big steps were seen when Gmail used labels to replace traditional folders for email organization and when conversation view grouped messages by subject.

“Priority Inbox isn’t going to change the world but there is no denying Gmail is redefining the paradigm on email solutions. This shift is clearly evident with each small feature Google releases for Gmail. Microsoft and other traditional software developers update their products every few years, ship the products out and then expend tremendous energy pushing for customer adoption of the new version that will never be able to keep up with Google’s continually improving email service.

“Google’s VoIP service may be spotty, but it’s free and — as a free service — it’s nothing short of exceptional. I like that Google will take some calculated risk on a great idea and release it for free to their user community.  The VoIP service they integrated with Gmail is another in a long list of service additions intended to make Gmail a portal for all communication. It’s interesting to follow Google’s evolution as they are leading the charge to make the operating system and all the applications tied to the OS unnecessary. This has definitely simplified my life and I’m grateful.”

Image via Google.

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Last week, I shared some thoughts on my ongoing trial of Google Apps in place of Outlook and Exchange. I wrote about some of the killer features in that post… however, where Google Apps succeeds in its simplicity, it can fail in terms of flexibility. There are some things here that could mean game over for a lot of people:

Conversation view — how about an option to turn it off?

Conversation view, conversation view, conversation view!

It’s terrible. I have finally gotten used to it, and I still think it’s terrible. If only there were an option to shut it off. If you don’t know what it is, it’s a feature that groups email of a thread together. But it isn’t perfect and it can be pretty awkward. Emails tend to get jumbled up, and sometimes mixed into the wrong thread. Someone high up at Google must have came up with this one because it is one of the most complained about features and still they wont give you a way to shut it off.

Mobile device integration is really weak.

Being a Blackberry Enterprise user, the move to IMAP is a big downgrade. Sent mail is important! Email in under 2 seconds is hard to give up; with IMAP, be prepared for a full minute, unless you manically hit refresh. Google offers their mobile mail client, but it leaves a lot to be desired, it gives you labels (aka folders) and sent mail, but it’s clumsy and lacks basic things like original email text in the body of replies and copy/paste, to name two biggies.

Google plans to release Blackberry Enterprise Server integration this summer, but my hopes aren’t too high. Since one of my goals is to live in the cloud, having a BES server at our office doesn’t fit into that fantasy. Plus, calendar sync is one-way, and email sync is “under 1 minute,” but — I have to say it again — BES and Exchange give me email in under 2 seconds!

Return on Investment

I am willing to overlook these inconveniences, and many others because the ROI from an administrative/business owner perspective is really that good. Take Instant Messaging as an example. If you wanted to implement a company-wide IM platform with Microsoft, prepare to drop $5-$7k on hardware, another $3k+ on software, and about the same on installation. Then add in maintenance, training, and once (if) it gets adopted and people can’t live without it, get ready to plan on backup, archiving and a data recovery plan. We are talking at least $20k to do it right.

With Google Apps, you want company-wide IM? Check a box. You want all IM messages saved and searchable? Click another box. Cost? $0. You want video and voice chat too? Done. Gone are the days of patching servers, mailbox limits, backups running during the day, defragging information stores, Google Apps’ greatest strength is in the fact that it’s not there. It’s everything a cloud application should be.

“In Google I Trust”

One of the biggest drivers in my support of the Google platform is my trust in Google to quietly innovate and release new features and updates. I trust they will get mobile device synchronization right soon. Maybe Microsoft will cave and license them the rest of Active Sync. But  I still have mixed feelings about Google Apps. Life in the cloud is the future — if I was starting a new business, there’s no doubt I would go with Google Apps.  Coming from a Company with 10 years of Exchange process and history, it’s a harder decision. But I still might choose the new pain over the old.

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We are six weeks into a Google Apps pilot. Four have dropped out, there are six of us left. It’s been tough, but Stockholm Syndrome is setting in and I think I am starting to love Google Apps.

Google Apps for Business has been getting a lot of press recently — both positive and less-than-positive — so I wanted to share some thoughts on my experiences testing the platform as a replacement for the traditional Outlook/Exchange ecosystem. It’s been six weeks using Google Apps with a small group of guinea pigs here at CG. And after 10 years architecting, deploying, backing up, patching, defragging, archiving, replicating, maintaining, recovering* and yes, using Microsoft Exchange, I was definitely ready for a change and I was pretty eager to find out how the hype and marketecture lived up to a real world test.

After digging deep into Google Apps for my everyday communications, I found both some really cool features and some stinging gotchas for the average user. I also wanted to share some insight from the perspective of the administrator and the business owner. Here are a few quick thoughts on the positives…

Strongest points:

• Having one console for 90% of what I do, from any computer, Mac or PC is a relief. It’s fast, and simple. I have had enough ‘mandatory coffee breaks’ – waiting 20 minutes to have Outlook open up because it’s reindexing my local mail database.
• The document collaboration, particularly spreadsheets is really nice. It’s definitely not something to produce finished quality work, and rich change tracking that you might use for editing a contract is out, but in terms of getting an idea out there quickly, sharing it and collaborating with your team, I have not found anything simpler, faster, or easier. And I really like the paradigm of individuals maintaining ownership of documents and allowing others to edit them. File servers need to go the way of the newspaper.
• Google-powered search of my email is a no-brainer killer feature. Add Google Chat to the Google Mail window, and you’ve got an email client that’s hard to beat (though I do have one major complaint with Google Mail…. I’ll share more in a follow-up post).

Next week, I’ll share more thoughts on Google Apps, focusing on some of its weaknesses. Update: read Part 2 here.

*eseutil /R — ’nuff said

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