Image via STYLEMOM/Flickr

The official site of Mercedes-Benz Fashion Week is live!

The site enables members of the media to register for the event as well as to download press releases and images — and features new technology from Control Group.

Once an accredited press person has created an account, s/he can receive and manage show invitations as well as pick up seating assignments at self-serve kiosks on the day of each show. We’ve been working for months to develop the technology, so we’re excited to see it live and can’t wait for Fashion Week to get started!

The site itself also provides detailed information on schedules, as well as photo galleries of shows in previous seasons and the ability to browse designers for additional information — including each individual designer’s website, Facebook page and the date and time of his or her show. You can even find a map of where you can purchase clothing from your favorite designers and sign up for email and mobile updates.

See the official press release here.

This project was highlighted in the Wall Street Journal last week in a story about how technology is transforming Fashion Week this year. Read the story here.

You may also want to check out Fashion Week’s YouTube channel for videos, photos and other behind-the-scenes content. And you can follow @MBFashionWeek for updates on the show’s progress!

And, while you’re at it, follow @controlgroup, too!

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Find us here for additional information on Control Group as well as to access to blog posts, related videos and discussions.

And, while you’re at it, don’t forget to follow us on Twitter — @controlgroup!

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