Control Group Blog

We at Control Group have believed for some time that Cloud Computing will change the landscape of how enterprise IT works. With this belief and a history of helping enterprises utilize the cloud, we are proud to announce that we have been selected to become official Amazon Web Services (AWS) partners. Working closely with Amazon Web Services consultants we are able to provide cloud consulting development, integration and migration solutions for a wide range of industries.

In a recent Cloudsourcing event we held at our offices in the Woolworth Building we had the opportunity to meet many people interested in migrating to the cloud. The most common questions that evening seemed to revolve around “is the cloud secure?” and “will this work for my industry?” Being Google Apps partners and now AWS partners we are able to address client concerns with confidence and provide solutions.

Finding cloud-based solutions and implementing those solutions on the enterprise level can be a challenging task as these are still relatively new technologies. Keeping this in mind, part of the process includes stepping down from the cloud and relying on our team of Project Managers, Account Managers and Engineers along with AWS Consultants. With a solid team we are able to guarantee that a client’s needs and expectations are met in a timely manner.

When you think about the potential for cloud computing, you start to realize the role AWS plays in this game. Cloud computing is just now starting to meet the needs of large corporations and the data center of the future may very well be cloud based. We look forward to forging ahead in this area with Amazon Web Services.

We have been doing some work with with Amazon’s Elastic Computing Cloud (EC2) which allows us to create virtual machines in the cloud in a few seconds. These are great for hosting websites, and what’s cool about them is that if you get Slashdotted or experience a similar unexpected spike in traffic you can create new hosts immediately. Recently Amazon added a new service called Elastic Load Balancing (ELB) which can distribute load across hosts. We’ve been looking at this for some of our recent development and infrastructure projects.

I just read this description of how ELB works by Shlomo Swidler from his Cloud Developer Tips blog. It’s a great reference.

You pay for ELB by usage just like everything else at AWS. From Amazon: “You are charged at $0.025 per hour for each Elastic Load Balancer, plus $0.008 per GB of data transferred through an Elastic Load Balancer.” For reference, on a deployment project in 2008 our Engineering team used a Cisco load balancer which I imagine cost a few thousand bucks.

Cost isn’t the only advantage. These can be created and destroyed quickly and remotely, allowing us to work more efficiently and spend less time visiting data centers in the middle of nowhere. This leads to improved quality of service for our clients as we can spend more time consulting on future technology growth plans and less time troubleshooting servers in cold, loud data centers.

This blog post brought to you by the iced coffee I am enjoying in the comfort and quiet of my office while deploying virtual machines!

Your Data Here

I was having a conversation recently with one of our consultants, David Rocamora, as our team broke down the contents of a start-up’s data center, when I came to the realization that we may have built our last data center.

Now we don’t really build data centers, but we have racked a lot of servers, storage and network gear around the world in tier 1 data centers for our clients. With the change in the economy and the maturity of several cloud services, the data center that we know and love looks like it’s going the way of the wood pulp newspaper.

Certainly more data centers than ever are being built: Google, Microsoft, Apple, and Amazon are soaking up gigawatts (petawatts?) of power like never before. But the days of dressing down in jeans and a sweatshirt and going out to New Jersey or Colorado to rack servers in an earsplitting, freezing cold warehouse of caged servers and blinking lights seems to be drawing to a close.

Some numbers to consider:

This ’scaled down’ dot com we were consolidating, had spent about $500,000 on a few racks of some amazing equipment (Sun, Check Point, etc) only to find out 4 months later they didn’t need it. Pennies on the dollar. The contract for the floor space, power, and bandwidth goes on for another 8 months and I bet you could buy a modest BMW for what it’s costing them.

Now a similar sized start-up we just started working with on a really innovative interactive image platform, is using the Amazon cloud and RightScale and is spending about $50,000 a year on cloud services. No capital outlay.

Flexibility?

The cloud is infinitely more flexible, we can put servers in Europe in a matter of minutes, set up high availability zones in different regions around the country, and if they start to get swamped with business like we think they will, we’ll be able to turn up as many servers as they need in a few minutes time.

What if the dot com of 4 months ago took off? Order servers, spend capital. Put in a request for more bandwidth, more cage space. Days, maybe weeks go by. Then get out the jeans and sweatshirt and head over to the data center. Earplugs. Man, those servers are loud.

You get the picture. But this is happening so fast it’s amazing. Six months ago when the dot com was building its data center, the Amazon cloud was still in beta, with no SLA, and it wasn’t an option for a serious start up. Today, building a data center isn’t an option for a serious start-up.

Now we have availability zones, provisioning and monitoring tools, the ability to drop terabytes of data into the cloud — shipped through FedEx! But the real promise is the rich API and the spirit of community innovation. Companies like RightScale are finding a niche in the cloud, developing something really valuable, and then selling it as a simple service that makes our lives so much easier.

It’s exciting to see this happen so fast.  To avoid being crushed by this wave, as an IT team, you need to really stay on top of it. IT in our part of the ecosystem is becoming more the art of selecting, deploying, integrating, managing and supporting cloud based services, and much less the craft of building serious web infrastructure.

It’s a little sad for the hardware geek in all of us, saying goodbye to the roar of the servers, putting down the Velcro ties and picking up some slick provisioning and automation scripts. But I think we could get used to deploying 50 servers in a few keystrokes from a quiet, comfortable seat in the office.